What aspect should be avoided when positioning service to customers?

Creating unrealistic expectations is an aspect that should definitely be avoided when positioning service to customers. Setting unrealistic expectations can lead to disappointment and dissatisfaction. When customers believe that they will receive a service outcome that is either unattainable or significantly improved beyond what is realistically possible, they often experience frustration. This diminishes trust in the service provider and can result in negative feedback or loss of future business.

Instead, it is essential to communicate honestly and realistically about what services can achieve, what the timelines are, and any limitations involved. This builds a stronger relationship with customers based on trust and reliability. By being transparent and encouraging open dialogue, customers feel more at ease and confident that their needs will be met appropriately.