What is a good word to build trust with a customer?

Using the word "feel" in a conversation with a customer is highly effective for building trust because it conveys empathy and emotional understanding. When you engage with a customer by acknowledging their feelings, you demonstrate that you are not just focused on the transactional aspect of the interaction but genuinely care about their experience and concerns.

Employing emotional language creates a more personal connection, making the customer feel valued and understood. This approach can lead to increased customer satisfaction and loyalty, as they perceive that their needs and perspectives are being considered and respected.

While options like "journal," "recall," and "prospect" have their own meanings, they do not inherently evoke the same sense of empathy or emotional connection. "Journal" relates more to documentation than feelings, "recall" pertains to memory and can feel impersonal, and "prospect" typically refers to potential future customers rather than current concerns or interactions. Therefore, "feel" stands out as the most effective word to foster trust and rapport in customer interactions.