What two aspects are crucial for partnering with the customer?

Establishing a strong partnership with customers hinges on transparency and setting achievable expectations. Being completely honest fosters trust, which is vital in any customer relationship. When customers feel they are receiving truthful and straightforward information, they are more likely to engage positively and feel valued.

Setting realistic goals is equally important. It ensures that both the customer and the service provider are aligned on what can be accomplished and what the expectations are. This alignment is crucial for maintaining customer satisfaction and avoiding disappointment. Unrealistic goals can lead to frustration and a breakdown in communication, while clear and attainable objectives help to build a solid foundation for a lasting partnership.

The other choices do not support effective communication or build trust. Using industry jargon can alienate customers who are not familiar with specific terms, while being vague can create confusion and uncertainty. Similarly, limiting communication and being reserved may prevent the development of a collaborative rapport, which is essential for understanding and meeting the customer's needs.